Position : IT Department

Lappypad Team is seeking an energetic, proactive and analytically-minded person to join our search engine optimization (SEO) team. The SEO manager is responsible for helping Reprise Media clients improve organic visibility wherever search results are presented (e.g. Google, Bing, YouTube, App Store). This role develops, implements, and manages SEO campaigns for our Fortune 1000 client roster. The job includes a great deal of client contact and cross-team collaboration between teams such as marketing, web development, web design, content production, mobile, social media, and public relations.
Essential Functions:
• Offer guidance, support, and direction as well as provide development opportunities and ongoing feedback
• Ensure direct reports have received access to and training on research and reporting platforms to excel in their roles
• Develop ongoing client dashboards and reports that yield qualitative and quantitative trends
• Establish and maintain project management processes to manage multiple SEO projects at once
• Work with cross-functional departments to develop and track all details of SEO initiatives
• Share new developments within the team and thereby enable superior service to our clients
• Collaborate with paid search to feed SEO findings into broader online and offline media strategy
• Translate clients’ business goals and marketing objectives into successful search engine optimization strategies
• Plan site structure, oversee link outreach, and proofread copywriting
• Support and drive corporate culture initiatives
• Lead technical site analysis, competitive analysis, and content strategy
• Manage senior analysts and help analysts grow into the next level of their career
• Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word
• Proficient in MS Office and project management tools (Outlook, Excel, PowerPoint, Project)
• Bachelor’s Degree or equivalent experience
• Understanding of the strengths of SEO platforms (e.g. BrightEdge, Conductor, Searchmetrics, Moz, Screaming Frog) and when to consult web analytics tools (e.g. Google Analytics, Adobe SiteCatalyst, Webtrends) instead
• Basic knowledge of website design and development
• Ability to effectively communicate with clients, particularly in the area of explaining technical concepts to those in non-technical roles
• Solid grasp of how search engines work as well as core SEO and SEM tenets
• Ability to manage and prioritize multiple projects and tasks simultaneously
• Specific technical web experience, such as expertise in HTML, JavaScript, and CSS, is preferred



Location : vadodara

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